Exactly 20 months before Election Day, Barack Obama officially announced the launch of his 2012 Presidential Election Campaign:

So even though I’m focused on the job you elected me to do, and the race may not reach full speed for a year or more, the work of laying the foundation for our campaign must start today.

Type nerds may notice something slightly different about the 2012 numerals:

SERIFS! Hoefler+Frere-Jones tweeted about this major typographical development, but don’t expect this new style to emerge elsewhere.. it’s exclusive to the President’s campaign.


No Responses Yet to “THE POLITICAL CAMPAIGN: Are you IN?”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: