THE POLITICAL CAMPAIGN: Are you IN?

05Apr11

Exactly 20 months before Election Day, Barack Obama officially announced the launch of his 2012 Presidential Election Campaign:

So even though I’m focused on the job you elected me to do, and the race may not reach full speed for a year or more, the work of laying the foundation for our campaign must start today.

Type nerds may notice something slightly different about the 2012 numerals:

SERIFS! Hoefler+Frere-Jones tweeted about this major typographical development, but don’t expect this new style to emerge elsewhere.. it’s exclusive to the President’s campaign.

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